Today, I have listened to Lucy Bernholz, Philanthropy consultant, talks to Kai Ryssdal in the Article “2008’s big buzzword in giving: Micro”. It is about how to make donation flowing.
Lucy Bernholz points out that in 2008 the big buzzwords in giving is micro—take something small or a big idea and make it small such as micro-consignment, micro-giving, or micro-philanthropy. Micro-consignment program run by Living Good to help women in Uganda to become individual entrepreneur by selling goods door-to door such as bulbs, cook stoves, or health products. The second she points out that is mobile giving—make it easy to use. Using mobile giving is text the keyword to the SMS charity number to make donation. The last one is good gifting—making a gift to a favorite charity.
In my opinion, people will be encouraged to donate if it is easy and uncomplicated. The way of using cell phone by texting SMS to charity number is the easy way. I have seen people put the favorite charity sign in front of their name in MSN; MSN will give some money to that charity every time when they sign in. What do you think about the way that they try to make donation flowing.
You can listen from link below:
http://marketplace.publicradio.org/display/web/2008/12/09/pm_buzzwords_q/
Thursday, March 5, 2009
2008's Big Buzzword in Giving:Micro
Posted by george389 at 7:32 PM
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3 comments:
I agree that the charity by cellphone is a easy and good idea, which all most all the people start participating in it. Also facebook, which most uni students have, some web pages are also easy. I like that we can join it by 5cents. Even such small amount of money would be a big contribution, sounds great!
Well, i never think about donating via cellphone. It's like in this technology era, everything could be done by technology. But seriously, is the money i donate gonna be safe? or it is just a new way to trick other people.by the way, helping poor people is necessary so i think it worth a try.
randyortan makes a good comment about security. I wonder if making a donation via text is safe too.
I installed an application in my web-browser called Green This! Every time I make an online purchase, I click the "Green This!" button and then the company that I'm buying from gives this charity some money. It's easy and doesn't cost me anything!
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